Atlanta Based Software Engineering & Consulting

.NET • Azure Cloud • SQL Server • C# • Power BI • SSAS Tabular • Web API

Big Data • R Stats • Responsive Design • TDD • Angular • Bootstrap

AWS • Kafka • MongoDB • Node.js • ASPNET Zero • Android • iOS • GIS

Results Driven • Client Focused • Collaborative • OS Agnostic

Tech today is just a tool... Collaboration is the key.

Most dev projects fail not because the technologists did not understand the technology but because they did not understand the business. Logic and Logistics is different.






Why We Do Technology Better: Collaboration

Anyone can turn a wrench. Collaboration is the key to successful software development engagments.

Client-Focused and Collaborative

We pride ourselves on being 100% client focused, with emphasis on delivering the highest possible value to customer. We embrace an approach to software development where requirements and solutions evolve through the collaborative efforts between client and consultant. We know the most efficient and effective method of conveying information between Client and the Dev Team face-to-face conversation.

Business Acumen - Transaction Oriented

We are not just technologists, we are CPAs and business technologists with end-to-end experience on the business processes that drive business results, create value, and enable your organization to meet 100% its business objectives on schedule and under budget

Agile and Responsive

It's trite but true: Working-as-designed software is the sole measure of success. So we advocate an agile design/development process organized around you, with adaptive planning, prototyping, evolutionary development and delivery, continuous improvement, and a time-boxed period of time to complete the work. Software development is dynamic by nature, and our Agile processes pair rapid delivery of results with continuous attention to technical excellence and solid unit-by-unit design.

Todays Tech Through and Through

With 25 years of experience of Web, Windows, SQL Server, .NET, C#, Azure, AWS, Kafka, MongoDB, Node.js, Android and iOS under our belt, we are a proven partner in delivering highly scalable, mission critical enterprise applications on time and in budget.


Years in ATL

Tech Supported

Client Focused



Atlanta-based Software
Engineering and Development

Atlanta Based for 25 Years

We are an Atlanta firm providing dedicated professionals - not a faceless mega-corp sending out green novices to gen billable hours.

Azure & AWS Cloud Infrastructure

The cloud is now a viable alternative for companies and both AWS and MS Azure makes the infrastructure-as-a-service affordable.

The Whole MS Stack: C#|SQL Server|Entity Framework|Web API|Tabular|Power BI

The Microsoft Stack + Angular is the dev stack of choice for rapid development and easy maintenance of complex big-data business applications.

Angular? Yes - Angular!

Microsoft tech now plays well with popular non-MS standards like AWS, Kafka, MongoDB, node.js, Meteor.js, React.js, GraphQL and even Linux. And Logic and Logistics has been doing Angular since AngularJS

A native-like Progressive Mobile Web App
leveraging Angular 6.0 and ASP.NET Core Stack
Power BI - SSAS - Tabular - SSIS

Power BI Desktop is a feature-rich data mashup and report authoring tool. Combine data from disparate databases, files, and web services with visual tools that help you understand and fix data quality and formatting issues automatically.

Big Data Done Right With SQL Server or MongoDB

Working with data isn't just about relational databases and data access anymore. It's a much bigger! And it's cloud based as Microsoft leads the way with the Microsoft BI stack.

Multi-platform Mobile Applications

Using the 'Progressive Web App' pattern, Microsoft provides the tools and libraries for building cross-platform mobile apps on the new ASP.NET Core platform. Build native looking apps for iOS, Android, Windows, and macOS on a shared .NET codebase.

Key Technical Competencies

We know the Microsoft and LAMP Stacks end-to-end including the latest Azure and Power BI tech

  • 1 Azure & AWS Clouds
  • 2 C#, Sql Server, Web API
  • 3 Node.js, Meteor.js, React.js,
  • 4 Power BI, SSAS, SSIS
  • 5 Angular & MVVM
  • 6 Multi-Client/Multi-Tenant
  • 7 Back End/Back Office
  • 8 Bootstrap Responsive
  • 9 Algorithms & Optimization
  • 10 SSRS Reporting
  • 11 Entity Framework 6 & Core
  • 12 Data Warehousing

Key Business Competencies

We know business end-to-end and specialize in transaction-based systems

  • 1 Logistics & Supply Chain
  • 2 ERP, CRM, Accounting
  • 3 Sales Force Automation
  • 4 Process Optimization
  • 5 New Venture Startup
  • 6 Algorithm Development
  • 7 Big Data, Decision Support
  • 8 Back End, Back Office
  • 9 Transaction Data Capture
  • 10 Government & Regulatory
  • 11 Inventory Management
  • 12 Regulatory Compliance

Businesses Served

We have deep end-to-end experience in multiple industries including:

  • 1 Logistics & Supply Chain
  • 2 Manufacturing & Fabrication
  • 3 Banking|Finance|Mortgage
  • 4 Hedge Fund & Finance
  • 5 Government & Education
  • 6 Legal
  • 7 Printing & Publishing
  • 8 Transportation/Trucking
  • 9 Staffing/Personnel
  • 10 Wholesale & Distributing
  • 11 Healthcare
  • 12 Consulting & Service

The Full Spectrum of Service Offerings


In Spec - On Budget


Get the Right Guy in There!


Measure Twice, Cut Once


First Impressions Count


Leverage Your Data Assets


Day-1 Support for Start Ups


Highly Experienced Senior IT Execs


Explore Opportunities & Gauge Risk

LAL is your one stop software development and consulting services provider. We offer development, design, test validation, verification, data analysis, reverse engineering, process optimization and R&D services.

And we pride ourselves on getting it right the first time.


Our software consulting and development process is an optimized hybrid of the standard agile development process and the best practices established by the Project Management Institute (PMI).

First, we begin with a PMI-standard Foundation Phase where we collaborate with you on prioritizing and outlining requirements, drafting user-interface mockups, etc. Then we develop the system over a series of incremental stages called “sprints.”, each one demonstrating new, tested features, finishing with a full release.

Because there are uncertainties in every software project, it’s our job to make sure there aren’t surprises as well. We provide progressively refined estimates, both for schedule and cost, throughout the project so that you control your own priorities.

Perfect software delivered too late or over budget is a failed project. Therefore, budget and schedule are every bit as important as features in defining requirements.

Of course, there are often many details left undefined when a software project begins. These details can be simple, such as whether buttons need to be red or blue or more complex, such as defining the API two systems will use for integration. Our optimized agile process, however, eliminates as many undefined issues and open questions as possible with thorough up-front client-developer sessions.

Our focus at every stage is to reduce risk and drive the project forward with a clear sense of your business objectives.


Staff augmentation, of course, is the business practice where companies hire an IT consulting firm to provide temp employees that match the skill sets required. These resources are employed by the consulting firm, not the company, and therefore do not represent an additional payroll burden.

Staff augmentation allows companies to bring in qualified IT embeds to work alongside their existing IT teams; the consulting firms that provides the staff augmentation service can also provide valuable insight and help the client assess its needs and improve its work processes. Unlike with outsourcing, the client enjoys complete control since the client retains 100% control of the project, its timelines, and who oversees specific tasks, this ensures that projects are completed under the guidelines of the corporation, not an outsourcing firm.

IT recruiting takes a lot of time and resources. Hiring managers, have a monumental task trying to find candidates that have the specialized skill sets and experience necessary for the project, are available to start working immediately and are able to adapt to the cultural values and work processes of the company.

Even companies that already have their onsite IT team in place may require additional skill sets or hands on deck to complete short-term projects; but investing resources for a temporary hire is not always the best strategy for businesses.

Finally, projects with aggressive timelines may not be possible to complete without the help of additional resources; when this is the case, staff augmentation is the only cost-effective solution, as the turnaround of finding and training qualified candidates is greatly reduced.

Given those challenges, filling those gaps with full-time staff is not necessarily the best solution unless there is an ongoing need for those skill sets. So, Staff augmentation becomes a last-best way to provide these specialized skill sets to fill gaps in the project team at an acceptable cost.

With LAL, you can be assured that the professional we put in place will be the right one for the job; not some green-behind-the-ears novice who is simply there to gen billable hours.


LAL is your one stop engineering services provider. We offer consulting, product design, test and verification, data analysis, reverse engineering, research and development services.

Using a human-centered, collaborative approach, LAL begins by designing a prototype and product strategy based on user research and feedback, which informs the rest of the development process. Our Solution Architects then create a technical strategy to turn your vision into a reality. Throughout the development process, we deliver weekly reports so that you can make sure your project is staying on-time and in-budget.

Many companies struggle to decide whether creating a proof of concept (POC), prototype, or minimum viable product (MVP), or a combination, is the right route for their project. Understanding and properly utilizing these 3 different methods will ensure that your product idea is received well by stakeholders and users, increasing the chance of success of your product launch.

Before you decide to develop a POC, Prototype, or MVP, you need to consider a) who you are targeting and b) what you are trying to validate.

A POC is a typically smaller project, typically targets and internal audience and is used to verify a certain concept or theory about the work product; usability isn’t considered at all. This method allows us to share internal knowledge among the team, explore emerging technologies, and also prove a concept to the client for their product. First, the developer assigned to the POC conducts research and begins to develop the feature with the goal of proving that it’s feasible. Once this is proven, it’s either presented to the client and the product team to sell the idea for an upcoming project or used internally within our development teams to share knowledge and inspire innovation.

A prototype, on the other hand, shows how it will be done. A product prototype is a working and interactive model of the end product, communicating the design and navigation of the app, for example, to stakeholders in order to maximize the efficiency of the development process. Prototyping is a valuable exercise to allow you to create a visualization of how your product will function, demonstrate user flows, and give an idea of the design and layout. It’s presumed that assumptions will be challenged throughout the process but doing so is the main purpose of a prototype, which will save you on costs in the long-run.

Finally, a Minimum Viable Product (MVP) is a minimal form of your complete product that is tested in the production. This allows you to learn how your users will react to your product, before you waste a lot of money and resources building something they don’t want or need. While a prototype rectifies problems during the beginning stages of development, an MVP’s iterative process is designed to identify users’ pain points when the product is actually tested in the market.

Which method is best? Let us help you decide. If you want to enhance your product launch and increase product success, using one or all of these techniques will help you avoid common product mistakes, from faulty features to a product that has no space in the market altogether. Each method is individually advantageous when used properly whether you are testing key business concepts early, winning over stakeholders, or validating marketability. Exploration and experimentation using these techniques will produce better end results and create products that are above all, valuable for the user. Best of all, you’ll be able to avoid common product development mistakes by testing for feature validity or market viability to ensure product success.


Power BI is hot… Self-Service Business Intelligence is hotter!

Self-Service Business Intelligence (SSBI) helps end users by letting them generate their own customized reports and analytical queries without IT intervention. With the latest Microsoft tools in hand, an end user can make better informed decisions based on factual data.

Self-Service BI gives the user a freedom to satisfy their analytical needs with zero reliance on the IT team, leaving IT resources free to concentrate on bigger and complicated organizational problems. This also allows the business users to make business decisions with faster approach. These advantages are win-win for every business user as well as for the IT team of any organization.

Power BI can help accelerate Self-Service BI and enhance its implementation rate by giving users the ability to generate report on the basis their data without having access to the original data model. PBI + SSBI encourages users to know more about their data, also assures an easy maintenance of Power BI reports.

The Power BI Quick Measures feature can help the users to perform powerful calculations easily and quickly. With this feature, users can do calculations with minimal effort and knowledge of Data Analysis Expressions (DAX). It has more than 200 functions and counting.

With the preview version of Power BI, organizations can now easily deploy number of purpose-built dashboards and reports to a big group of business users allowing them to make well-informed business decisions.

The capacity-based licensing model delivers scalability and enhance performance to the Power BI services and increases flexibility on how users can make use of the accessed data.

Today, Microsoft Power BI has more than 70 data connectors which makes it stand head above shoulders above competition. So, for example, Microsoft Power BI includes a connector for MailChimp, Google Analytics as well as Salesforce. This is a powerful feature for non-technical users across functions to create their own reports.

Last but not the least; Power BI is amongst the top data visualization tools. Apart from a rich library of stock visualization formats, there are plethora of free custom visualizations on the Office Store and others can be sourced from users using ‘Publish to web’ feature.

Effective implementation of self-service BI applications and tools requires an understanding of the varying needs of different users and ongoing support from BI and IT professionals to help users throughout an organization take full advantage of self-service functionality. What is intuitive for one user may elude another, in many cases requiring customized training programs for different levels of expertise in order to reap the most benefit from self-service tools.

With true SSBI, business users should run the majority of BI analyses themselves, with only 20% of queries and reports created through requests to a BI team or the IT department, according to consultancy Forrester Research Inc. Self-service BI tools are essential for end users to achieve that level of independence. In this section, learn about the potential benefits of self-service BI and steps that BI and IT managers can take to ensure that organizations are meeting their BI goals through the use of self-service software.


The world is awash in data. It comes from all kinds of sources—applications, mobile devices, point-of-sale terminals, assembly line sensors, industrial robots, warehouse scanners, video cameras, and increasingly, emerging technologies such as self-driving vehicles and drones.

As the data available to companies and other organizations increases, the question of how to derive value from it has become an urgent priority. Big data analytics offers a way to identify patterns and correlations in massive datasets and apply them to real-world problems.

For instance, in the financial services industry, our clients use big data to support ISO compliance efforts and spot signs of money laundering and fraud. Supply chain clients use big data for bottleneck analysis, better QA, and supply chain optimization. Hedge funds analyze voluminous data to spot emerging trends and patterns and develop “algos” to find potential profit situations.

Regardless of how big your “big data” is, we can help you make sense of it.


We understand Start Up life - we are entrepreneurs and start up participants ourselves, investing not just our money but our time and expertise... and we're not opposed to a little sweat-equity every now and then.

For over 25 years, LAL has been helping organizations evaluate and implement traditional, web-based software. Our clients range in size from small startups to the large enterprises like the State of Georgia. We are committed to being an ongoing partner to help your software evolve with your changing business needs, and we have longtime clients who can attest that we deliver.

We want to help you take your startup or scaleup to the next level. From technical support to accessing capital to acquiring top talent, we can provide the business assistance you need to grow.

Whether you are building a high-tech startup or growing a high-potential small business (also known as a scaleup), our team of professionals offers vast experience across a wide range of industries. And no matter the challenge you’re facing, we’ve been there before.


When companies need skilled, experienced leadership to pursue planned or unexpected opportunities, contend with executive turnover or drive strategic transactions, Logic and Logistics interim executives can guide the process and assure stability through periods of transition. Our interim executives bring deep leadership, IT and financial management and operating experience, and the highest levels of functional and industry expertise to reinforce clients’ executive teams in that critical moment.


When seeking insight into critical strategic questions, Logic and Logistics can help IT Industry insights and market knowledge that can unlock genuine value and return on investment. We are adaptive partners and investors, working closely with owners and principals to explore investment opportunities and gauge risk. We can help equity and financial institutions make smart decisions that realize growth in their investments. We come from the financial arena, with a long history of operational expertise, and we have the practical experience needed to protect an equity group’s investment.

Our team is made up of industry veterans, offering extensive insight across several technologies, with particular strength in start-ups, acquisitions, and IT ventures. We conduct deep-dive analysis, finding and prioritizing areas for operational improvement and potential profit. We can provide due diligence services and help bring transformation after your acquisitions.